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Level Trust Luton To Paris Cycle Ride Press Release

Posted: 2nd May 2017   In:


Level Trust Luton To Paris Press Release 1st May 2017

On 28th of April 26 challenges from Luton businesses and schools set off from St Matthew’s Primary school to cycle on an epic journey to Paris. The challenge was kick started with a pep talk from sporting endurance expert, Greg Whyte. An Olympic champion and professor, Greg is best known for helping celebrities such as David Walliams and James Cracknell achieve amazing sporting feats for charity.

Professor Whyte OBE said: ‘It is a gargantuan challenge but they look like they are up for it. The kids are in the background and it’s all for a fantastic cause. I am just here to set them off and make sure that they leave in the first place and wish them all the very best of luck!’

After cycling to school in the morning the St Matthew’s Primary school children made flags and banners and lined the streets to cheer the challengers off on their way.

Challenger Siobhan Rooney from Pictons Solicitors said:

‘It felt amazing to be waved off by 100’s of children flying flags and wishing us luck. The adrenaline rush it gave me made first section of the ride seem much easier than I thought it would be.’

Others at the start line included Luton Mayor Cllr Tahir Khan, Luton Town Football Club midfielder Cameron McGeehan and representatives from event supporters SsangYong Motors UK.

After a demanding 88 miles on the bike in the UK finishing with a grueling cycle up the south down hills, the challenges only just made it in time to catch the ferry crossing from Newhaven to Dieppe in France. Little sleep was had by the team before setting off again at 7am the next morning to tackle the final 103 miles across to Paris. The challengers, working as a team, arrived together at the finish line at the Trocadero over looking the Eiffel Tower at 6:30pm.

Challenger Sing Li from Machins Solicitors said:

I am so proud that the team and I from Machins achieved this together with the other challengers. It was tough but we did it. It feels great.’

The event was organised by Daniel Coyle from Ryebridge Ltd raising money for local children’s charity Level Trust. The Trust’s CEO Jane Malcolm said:

‘Ryebridge are big supporters of ours. They have been incredibly generous in putting this event together for us. So far the challengers have raised a total of £8457.50. The funding will go towards helping us provide school uniform, shoes and coats to children living below the poverty line in Luton.’

To find out more about Level Trust and to donate visit their website


CEO of Level Trust: Jane Malcolm
Contact Number: 07530 006914
Email: [email protected]

Managing Director of Ryebridge Ltd: Mr Daniel Coyle
Contact Number: 07962 895367
Email: [email protected]

Greg Whyte’s agent: Andy Digweed
Greg Whte’s full title: Professor Greg Whyte OBE PhD DSc FBASES FACSM
Contact Number: +44 (0) 7738 607 811
Email: [email protected]

Pictons Solicitors LLP Marketing: Charlie Beattie
Contact Number: 07711 999782
Email: [email protected]

Machins Solicitors LLP Marketing: Abi Palmer
Contact Number: 01582 514 362
Email: [email protected]

Posted by: Sing Li
Corporate Commercial
Luton Office

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